Which Countries Have TikTok Shop? Full 2026 List | Z MEDIA

TikTok Shop is live in 21 countries as of July 2026: 10 in Europe, 7 in Asia Pacific, 3 in the Americas and 1 in the Middle East. The newest markets are Austria, Belgium, the Netherlands and Poland, which launched on 15 June 2026. South Korea is reported next for Q3 2026, with Sweden expected later in the year. Updated July 2026.

Which countries have TikTok Shop in 2026?

The full map, market by market. Status is Live, Expected, or Not announced. Commission shows the standard platform rate for most categories where TikTok has published one.

Sources for the pivotal numbers: the EU commission rise to 9% on 8 January 2026 is documented by Forest Shipping and Marketing4eCommerce. The June 2026 European expansion is confirmed by TikTok's newsroom. Eligible new EU sellers pay 4% for their first 60 days, per Autofulfil's 2026 fee analysis. Full UK fee mechanics are in our UK fees guide.

Which countries got TikTok Shop most recently?

Austria, Belgium, the Netherlands and Poland, all on 15 June 2026. TikTok announced the wave on 28 May 2026 and opened seller registration immediately, per ChannelX. That took Europe to 10 live markets and brought two headline numbers with it: over 100,000 European businesses now sell on TikTok Shop in the EU, and daily GMV grew at a triple-digit rate between August 2025 and February 2026.

The same announcement introduced Sell Across Europe, an intra-EU feature that lets one EU shop localise listings, ship to other EU markets through partnered logistics providers, and work with approved affiliate creators across the EU.

Which countries are next for TikTok Shop?

Three tiers, by strength of evidence:

1. Reported: South Korea. Industry reports from March 2026 point to a Q3 2026 launch, which would make Korea the second East Asian market after Japan. TikTok has not confirmed it. Our Korea launch guide tracks the signals.

2. Expected: Sweden, then Denmark. Sweden is widely tipped as the first Nordic market, most likely mid to late 2026. We track signals in our Sweden launch tracker and its Swedish-language companion, när kommer TikTok Shop till Sverige. Denmark likely follows, with Norway and Finland behind.

3. Not announced: Switzerland, Australia, Canada. TikTok has said nothing about any of the three. Switzerland has the extra complication of sitting outside the EU, which we cover in is TikTok Shop available in Switzerland.

How do brands sell in countries where they are not based?

Three working routes:

1. A local entity per market. Every TikTok Shop requires a locally registered business with a matching local bank account. Registration rules are strict: in France, for example, parent and subsidiary accounts are rejected.

2. Sell Across Europe. One compliant EU shop can now reach the other EU markets with localised listings and partnered logistics, per TikTok's announcement. This makes Ireland especially useful for UK and US brands, as the English-speaking EU entry point.

3. A Merchant of Record. A partner such as CRSSBRDR sells on your behalf and owns entity, VAT and compliance, typically live in 7 to 10 days.

Whichever route you pick, the growth model is the same in every market: affiliate first, then organic, then paid. If you sell digital rather than physical goods, market rules differ again, and our digital products guide covers that. New to the terminology? Start with the TikTok Shop glossary.

Why do country counts differ between sources?

Because the map moved fast in 2026 and some lists lag. Articles written before 15 June 2026 show 16 or 17 markets, missing the four new EU countries. Others omit Saudi Arabia, which operates TikTok Shop for local sellers. Counting every market with a local seller programme, the number on 5 July 2026 is 21.

Frequently asked questions about TikTok Shop countries

How many countries have TikTok Shop in 2026?
21 countries have a live TikTok Shop as of July 2026, spanning Europe (10), Asia Pacific (7), the Americas (3) and the Middle East (1). South Korea and Sweden are the most likely additions before 2027.

Which European countries have TikTok Shop?
Ten: the UK, France, Germany, Ireland, Italy, Spain, Austria, Belgium, the Netherlands and Poland. The last four launched on 15 June 2026.

Is TikTok Shop coming to Australia or Canada?
TikTok has not announced launches for Australia or Canada as of July 2026. Brands in both countries can sell cross-border into the US or UK with the right entity or Merchant of Record setup.

What commission does TikTok Shop charge?
It varies by market: 9% on most categories in the UK and EU markets (since 8 January 2026 in the EU), up to 8% by category in the US, and category-based rates elsewhere. Eligible new EU sellers pay 4% for 60 days.

Your 3 options

Option 1: run your markets in-house with TokShopOS. TokShopOS gives your team the playbooks and operating system we use to run shops across every live Western market.

Option 2: expand cross-border with CRSSBRDR. CRSSBRDR is a Merchant of Record covering entity, VAT and compliance, so you can enter a new TikTok Shop country in 7 to 10 days.

Option 3: full service with Z MEDIA. Work with a TikTok Shop agency operating across the West since the first launches, and book a strategy call to choose your next market.

About Z MEDIA: Z MEDIA is an official TikTok Partner and a founding TikTok Shop agency in the West, with $100M+ TikTok Shop GMV delivered across 300+ brands.