Insights
TikTok Shop US: trending products and top creators, week ending 27th September
Updated September 2026 | By Remy Beaumont
Top US TikTok Shop products this week generated $4.38M in combined GMV across the top 10, down 12% from $4.96M the prior week.
For UK trends, see our UK TikTok Shop roundup for the same week. For last week's US data, see the prior US roundup.
Key takeaways
medicube held #1 for a second consecutive week with its Smooth and Clear Body Care Set at $1.08M GMV (+5% WoW), pivoting from facial skincare to body care. A 13.7K-follower creator, @shoppingwithameliarose, generated $159K from just two videos, outperforming the product's largest affiliate (@skincarepronikki, 170.5K followers, $134.8K).
Comfrt is the breakout brand of the week. Both the Signature Hoodie (+32%) and Dreamer Blanket (+20%) surged into the top four, pushing the brand to $2.50M total GMV (+18% WoW). Autumn comfort commerce is arriving ahead of schedule.
Four new entries joined the top 10, including a $700 Shark robot vacuum (471 units) and a Sephora Advent Calendar ($308K). The average price point across this week's top 10 is the highest in any week we have covered.
HydroJug Traveler Tumbler entered with 22,218 creators driving $284K at $12.78 per creator, compared to medicube's roughly $213 per creator. Opposite ends of the breadth vs. depth spectrum, both effective.
The novelty cliff continues. Marshmallow Minis crashed from #2 ($803K) to absent, following the same one-week spike pattern as the Dumpling Squishy Advent Calendar before it.
What were the top TikTok Shop products in the US this week?
The top five US products for the week ending 27th September 2026, ranked by gross merchandise value:
1. medicube Smooth and Clear Body Care Set ($75.40): $1,077K GMV, 31,819 units sold
Held #1 for a second consecutive week, growing 5% from $1,029K. This is a different medicube product from last week's chart-topper: the brand shifted from a facial skincare item to a body care set targeting "strawberry skin" on arms and legs. The "transformation" hook format drove the top-performing videos.
2. Dr.Melaxin Zero-Fit Blemish and Dark Spot Patch Duo ($17.10): $498K GMV, 29,151 units
Down 12% from $567K last week, slipping from #3 to #2. At the lowest price point in the top five, Dr.Melaxin continues to move the highest unit volume after medicube.
3. Comfrt Signature Hoodie Mega ($37.44): $464K GMV, 12,444 units
The week's biggest mover: up 32% from $351K, climbing from #10 to #3. Part of the broader Comfrt brand surge covered below.
4. Comfrt Dreamer Blanket ($91.68): $430K GMV, 4,686 units
Up 20% from $358K, rising from #9 to #4. Two Comfrt products in the top four is a first for the US chart.
5. Sungboon EGF Tox Toner ($40.00): $350K GMV, 8,754 units
Down 20% from $439K. The toner fell from #5 but remains a consistent top-10 performer across consecutive weeks.
The remainder of the top 10: Nature x Science Rosemary Water ($348K, down 5%), Shark Matrix Plus 2-in-1 Vacuum and Mopping Robot ($330K, new entry at $699.99 per unit with just 471 units sold), SEPHORA COLLECTION Advent Calendar ($308K, new entry at $68.00), Mellow Sleep BodyAlign Plus+ Pillow ($291K, new entry at $85.99), and HydroJug Traveler Tumbler ($284K, new entry with 22,218 creators).
Four products from last week's top 10 dropped out entirely: Marshmallow Minis (was #2 at $803K), BISSELL Cat Water Fountain (was #4 at $442K), SEESE Pressure Washer (was #6 at $398K), and Bella Vita Honey Oud (was #8 at $367K). Marshmallow Minis' collapse from $803K to absent mirrors the Dumpling Squishy Advent Calendar's exit two weeks ago. Novelty products spike hard, then vanish. If you are planning inventory around a viral moment, that decay curve matters. See our breakdown of TikTok Shop US fee structures for context on seller costs.
Why did medicube's body care set hold the top spot?
medicube held #1 for a second consecutive week at $1.08M (+5% WoW), but with a different product. Last week's chart-topper was a facial skincare item. This week, the Smooth and Clear Body Care Set ($75.40) took over, driven by the "strawberry skin transformation" content format applied to arms and legs.
The standout creator story is @shoppingwithameliarose.
@shoppingwithameliarose: $159K from two videos, 13.7K followers
Amelia Rose posted two videos using the same hook structure applied to different body parts. Her first video ("Watch korean skincare TRANSFORM my strawberry arms," 21st September) pulled 7.5M views and $102.1K in GMV. Her follow-up ("TRANSFORM my strawberry legs," 23rd September) added 2.8M views and $56.9K. Combined: $159K from a creator with 13,700 followers.
Compare that to @skincarepronikki (170.5K followers), the product's top affiliate by total attributed GMV, who drove $134.8K across the same period. A creator with 12x fewer followers generated 18% more revenue by repeating a single proven content formula.
This echoes last week's finding with @ajlittle0902, but with a different mechanism. Last week, an archetype mismatch (male creator, female-skewed K-beauty product) drove the outperformance. This week, it was systematic content replication: same hook, different body part, scaled output. Both cases confirm that follower count is a weak predictor of TikTok Shop revenue.
Top creators for medicube Body Care Set this week:
Creator | Followers | Product GMV |
|---|---|---|
@skincarepronikki | 170.5K | $134.8K |
@shoppingwithameliarose | 13.7K | $90.9K |
@jillianfeliceee | 26.3K | $71.2K |
@ninashealthtips | 90.6K | $67.5K |
@millennialmagss | 13.3K | $47.1K |
Note: @shoppingwithameliarose's $90.9K in the creator table reflects attributed product GMV through the affiliate tracking window. Her two videos generated $159K in directly attributed video GMV ($102.1K + $56.9K), which includes purchases during and shortly after viewing. The difference is a measurement window distinction, not a discrepancy.
Top videos for medicube Body Care Set this week:
Creator | Video GMV | Views | Date | Hook |
|---|---|---|---|---|
@shoppingwithameliarose | $102.1K | 7.5M | Sep 21 | "Watch korean skincare TRANSFORM my strawberry arms" |
@shoppingwithameliarose | $56.9K | 2.8M | Sep 23 | "TRANSFORM my strawberry legs" |
@certifieddealzz | $19.2K | 502.1K | Sep 23 | |
@jamezthaplug | $12.2K | 597K | Sep 23 | |
@kaylahlorraine | $10.6K | 305.7K | Sep 21 |
The lesson for brands: a repeatable hook format ("TRANSFORM my [body part]") can be systematically scaled. @shoppingwithameliarose proved you do not need to reinvent the creative for each post. Apply the same proven structure to adjacent use cases and publish at volume.
Comfrt creators are also converting at scale. The Comfrt Signature Hoodie's 32% surge was driven by a concentrated group of mid-tier creators:
Creator | Followers | Product GMV |
|---|---|---|
@delanacrook | 61.6K | $73.8K |
@greenreaper.xo | 38.1K | $72.8K |
@kayleebonnell | 65.9K | $44.7K |
@orangeshoppin | 38.6K | $26.3K |
@lolavalamps | 29.8K | $20.9K |
All five top Comfrt Hoodie creators sit in the 29K to 66K follower range. This is the mid-tier sweet spot: large enough for TikTok's algorithm to distribute content broadly, small enough that recommendations still feel personal.
Which brands are growing fastest on TikTok Shop US?
Comfrt is the growth story of the week. The brand's $2.50M total (+18% WoW) makes it the fastest-growing brand in the US top 10 by percentage, and it is now within striking distance of medicube for the #2 position.
The top 10 US brands by GMV for the week ending 27th September:
Rank | Brand | GMV | WoW change |
|---|---|---|---|
1 | QVC, Inc | $3.44M | -25% (from $4.58M) |
2 | medicube US Store | $2.59M | -9% (from $2.86M) |
3 | Comfrt | $2.50M | +18% (from $2.13M) |
4 | Crocs US Shop | $1.43M | -4% (from $1.49M) |
5 | Cider | $1.40M | -6% (from $1.48M) |
6 | VEVOR Store | $1.38M | -9% (from $1.52M) |
7 | Mellow Sleep | $1.37M | New in top 10 |
8 | Halara US | $1.24M | New in top 10 |
9 | Tarte Cosmetics | $1.15M | -16% (from $1.36M) |
10 | Dr.Melaxin | $1.08M | -21% (from $1.36M) |
QVC dropped 25%, losing $1.14M in absolute terms. That is the biggest single-brand weekly decline on the chart. QVC remains #1 by a wide margin at $3.44M, but the downward movement is worth watching.
Comfrt's surge is the more interesting story. Two of its products made the top four (Signature Hoodie at #3, Dreamer Blanket at #4), both growing double digits. The brand's $2.50M total means its product portfolio extends well beyond those two SKUs. Autumn and comfort-driven purchasing is accelerating, and Comfrt is positioned at the centre of it.
Two new brand entrants: Mellow Sleep ($1.37M) and Halara US ($1.24M). Mellow Sleep's entry coincides with its BodyAlign Plus+ Pillow making the product top 10 at $291K, suggesting the brand has a broader product line performing below the individual product chart threshold.
Brand exits: Shark Home (was #7 at $1.44M) and HeyDude (was #8 at $1.37M). Shark's exit from the brand top 10 is notable given its Matrix robot vacuum entered the product top 10 at $330K. The brand's overall GMV may have shifted toward fewer, higher-priced SKUs rather than the volume-driven cordless vacuums that featured in prior weeks.
What categories are trending on TikTok Shop US?
K-beauty body care is the new sub-category to watch. medicube's move from facial skincare to body care at $1.08M signals the category is expanding beyond face-focused products. The "strawberry skin" transformation format works for body content, opening a new content lane for affiliates. Dr.Melaxin ($498K) and Sungboon ($350K) remain strong in their existing niches, but the body care pivot is the category evolution this week.
Comfort and autumn products are accelerating. Comfrt placed two products in the top four (Hoodie at +32%, Blanket at +20%). The brand's total GMV hit $2.50M, up 18%. This is not a seasonal blip: the trajectory has been building for consecutive weeks. Sellers in blankets, loungewear, and cosy home accessories should be activating creator campaigns now, not waiting for October.
Premium price points are entering the chart. The Shark Matrix at $699.99 made the top 10 with only 471 units sold. Combined with the Sephora Advent Calendar ($68), Mellow Sleep Pillow ($86), and Comfrt Blanket ($92), this week's average top-10 price point is higher than any prior week covered. TikTok Shop in the US is no longer just a sub-$50 impulse purchase channel.
Novelty products continue to cliff. Marshmallow Minis went from #2 at $803K to absent in one week. The Dumpling Squishy Advent Calendar did the same thing two weeks ago. If you are running novelty or seasonal SKUs, front-load your creator seeding and plan for one-week peak performance. Do not order inventory based on the spike week. See our affiliate commission guide for commission structures that account for short product lifecycles.
Hair care holds steady. Nature x Science Rosemary Water ($348K, down just 5%) continues its quiet, consistent run at 39,875 units. Rosemary water for hair growth is a sustained trend rather than a spike. At $8.72 per unit, this product thrives on volume and repeat purchase.
Frequently asked questions
What are the top-selling TikTok Shop products in the US this week?
For the week ending 27th September 2026: medicube Smooth and Clear Body Care Set ($1.08M GMV, +5% WoW), Dr.Melaxin Zero-Fit Blemish Patch Duo ($498K), Comfrt Signature Hoodie Mega ($464K, +32%), Comfrt Dreamer Blanket ($430K, +20%), and Sungboon EGF Tox Toner ($350K). The top 10 generated $4.38M in combined GMV.
Which TikTok Shop creators drove the most sales this week?
The top creators for the #1 US product (medicube Body Care Set) were @skincarepronikki ($134.8K GMV, 170.5K followers), @shoppingwithameliarose ($90.9K attributed GMV from two viral videos totalling $159K, just 13.7K followers), @jillianfeliceee ($71.2K, 26.3K followers), @ninashealthtips ($67.5K, 90.6K followers), and @millennialmagss ($47.1K, 13.3K followers). Nano creators continued to outperform on a per-video basis.
How many creators does it take to reach the TikTok Shop top 10?
It depends on strategy. The HydroJug Traveler Tumbler entered this week's top 10 with 22,218 creators generating $284K ($12.78 per creator). medicube's Body Care Set reached $1.08M with far fewer creators at roughly $213 per creator. Both breadth and depth strategies can work. The right approach depends on product price point and content format.
What brands are leading TikTok Shop US right now?
QVC led US brands at $3.44M for the week ending 27th September 2026, though it dropped 25% WoW. medicube US ($2.59M) held #2, and Comfrt ($2.50M, +18%) was the fastest-growing brand in the top 10 with two products in the top four.
Get help with your TikTok Shop strategy
Z Media works with brands and creators on TikTok Shop across the US and UK. Whether you need affiliate programme setup, creator recruitment, or content strategy, we can help.
LinkedIn post
medicube held #1 on TikTok Shop US for a second straight week. But the real story is a 13.7K-follower creator who outperformed a 170K-follower affiliate.
@shoppingwithameliarose posted two videos using the same "strawberry skin transformation" hook on different body parts. Combined result: $159K in attributed GMV from 10.3M views.
Meanwhile @skincarepronikki (170.5K followers, professional esthetician) generated $134.8K over the same period.
The top 10 US products generated $4.38M this week. Comfrt was the breakout brand: both its Signature Hoodie (+32%) and Dreamer Blanket (+20%) surged, pushing the brand to $2.50M (+18% WoW).
Four new entries included a $700 Shark robot vacuum that made the chart with just 471 units. Premium price points are gaining ground on TikTok Shop.
HydroJug entered with 22,218 creators driving $284K. That is $12.78 per creator vs. medicube's $213. Different strategies, both effective.
The novelty cliff continues: Marshmallow Minis crashed from #2 ($803K) to absent in one week.
Full teardown with creator and video data: z.media/insights
