Insights
TikTok Shop fees EU 2026 country by country
TikTok Shop fees EU 2026 country by country start with a 9% standard platform commission on settled orders, according to the EU policy checked on 11 November 2026. Eligible first-time EU sellers can receive 4% for 60 calendar days in France, Germany, Spain, Italy and Ireland, or 2% for 90 calendar days in the other countries named in the policy, after completing the required mission. Those are conditional platform rates, not the total cost of selling.
Updated November 2026. Sources checked 11 November 2026. This guide covers the EU fee policy, not UK or US tariffs, tax advice or a guarantee that a particular account can launch in every country.
The answer in brief:
Model the ordinary rate before relying on a temporary new-seller offer.
Confirm the exact product category before applying a category reduction.
Keep platform commission separate from creator payments, advertising, fulfilment and returns.
Reconcile an actual settlement before treating a spreadsheet as a pricing decision.
The main source is TikTok Shop's EU Platform Fee Reduction Policy Guide, dated 29 September 2026. Its country-specific incentive table is the basis of the comparison below. The date on a policy page, the date a rule takes effect and the date we checked it are different things.
What are TikTok Shop fees EU 2026 country by country?
The September EU policy states a 9% commission on settled orders, inclusive of applicable taxes on that fee. Its new-seller table then separates countries into two promotional groups. The table below turns that policy into a planning sheet, with the commercial check a brand should make before using the offer.
Z Media's EU fee decision sheet, compiled 11 November 2026. Standard and promotional rates come from the linked September policy. The final column is our editorial recommendation, not an additional platform eligibility rule. Promotional rates require verified eligibility and mission completion.
Country | Standard platform commission | Eligible new-seller offer | Commercial check before pricing |
|---|---|---|---|
France | 9% | 4% for 60 calendar days | Price the post-offer period before increasing creator spend |
Germany | 9% | 4% for 60 calendar days | Check exact product category and local delivery costs |
Spain | 9% | 4% for 60 calendar days | Confirm the offer's activation and expiry dates |
Italy | 9% | 4% for 60 calendar days | Reconcile discounts against a settled order |
Ireland | 9% | 4% for 60 calendar days | Keep UK and Irish shop assumptions separate |
Poland | 9% | 2% for 90 calendar days | Use the account's local terms and settlement currency |
Netherlands | 9% | 2% for 90 calendar days | Confirm eligibility across the seller's EU history |
Belgium | 9% | 2% for 90 calendar days | Check country-specific fulfilment and returns costs |
Czechia | 9% | 2% for 90 calendar days | Confirm account access before committing stock |
Austria | 9% | 2% for 90 calendar days | Budget for the ordinary rate after the offer |
Greece | 9% | 2% for 90 calendar days | Validate delivery and return economics locally |
Portugal | 9% | 2% for 90 calendar days | Record the mission terms applying to this shop |
Hungary | 9% | 2% for 90 calendar days | Keep calculation inputs on one currency basis |
This is a fee-policy comparison, not independent confirmation of unrestricted seller onboarding in every listed country. The September page's applicability labels are narrower than the countries named inside its programme table. Treat the table as evidence of the published programme terms, then confirm the actual market and account setup in Seller Centre.
For the operating prerequisites behind the percentage, see our Germany launch guide and France launch guide. A shared platform rate does not establish identical fulfilment, compliance or customer-service costs.
Which products qualify for the 7% category rate?
Specified eligible Electronics products, including Beauty & Personal Care Electronics, may receive an effective 7% commission under the September EU policy. That does not make every beauty product or every item described as technology eligible.
TikTok's Commission Rate by Product Categories page, dated 16 September 2026, explicitly names Ireland, Germany, France, Italy and Spain. It states a 9% standard rate effective from 8 January 2026 and a 7% rate for specified eligible categories. Check the precise category row and the account's current terms rather than extending that category table to another market by assumption.
The same page says a product incorrectly placed in a reduced-rate category will lose the benefit if TikTok recategorises it. Mixed baskets receive the reduction only on eligible items. For a catalogue with ordinary cosmetics and electrical beauty devices, that means checking products individually rather than applying a blended beauty rate to every order.
Our recommendation is to retain the category path alongside each SKU's fee assumption. If the listing category changes, recheck the model before changing price or commission. Category selection is a compliance decision, not a way to manufacture extra margin.
Who qualifies for the new-seller commission reduction?
Opening another EU shop does not, by itself, make an existing seller new again. The 29 September policy requires the seller's first TikTok Shop EU store, EU Local Shipping and a substantially different product portfolio from products previously sold on TikTok Shop EU, subject to TikTok's eligibility review.
The policy describes the programme from 15 June 2026. Eligible sellers receive a New Seller Commission Reduction mission through Seller Centre's Growth Opportunities. They must accept it and upload at least five in-stock products within the 15-day window after receiving the mission. For this programme, in-stock means Live or Active with inventory greater than zero.
The reduction begins automatically when the mission is successfully completed. Keep the received mission, completion confirmation and expiry date with the forecast. The public guide itself says the screenshot is illustrative and the actual mission contains the account-specific details.
For multi-country planning, the September policy says each shop receives the rate and duration associated with the country where its order is received. It does not say that a seller registered in France receives France's promotional rate in every other country. Nor does expanding an established EU operation restart first-time eligibility.
For the broader launch sequence, our Italy seller guide covers a different question from this fee comparison. Confirm the selling route before deciding that a lower introductory rate makes a market attractive.
Can category and new-seller reductions be combined?
No. The September EU policy says commission reduction incentives cannot be stacked: one applies per product at a time, with the single lowest applicable rate selected. An eligible new-seller rate is not an extra discount subtracted from an already reduced category rate.
The policy also explains that an eligible Electronics category rate can apply after the new-seller period ends. The practical implication is to model the actual product's next rate, rather than assuming every SKU moves to the standard rate or that every SKU qualifies for Electronics treatment.
Our planning recommendation is to maintain separate introductory and continuing cases. Assign the correct country, product category and offer expiry to each. Keep a third case for products whose reduction has not been confirmed: those should not inherit the most optimistic assumption from another SKU.
How is the EU platform commission calculated?
The newer September EU policy gives this formula:
Commission fee = ((net sales + customer-paid shipping + platform discount) - (net sales refund + platform discount refund)) x commission rate.
That is not necessarily the same as multiplying the customer-visible item price by the headline rate. Seller discounts, platform discounts, shipping and refunds need their own fields.
There is an important source discrepancy. TikTok's Platform Commission Fee guide, dated 9 June 2026, displays a different formula, using net sales and customer-paid shipping, less net-sales and customer-shipping refunds. We use the later September policy for the formula above, but that does not explain away the difference. Your finance owner should check the actual statement fields and ask Seller Support about any mismatch before signing off a pricing model.
Illustrative calculation, not a customer result: assume net sales of €80, customer-paid shipping of €5, a platform discount of €10 and no refunds. Under the September formula, the commission base is €95. At the standard 9% rate, the platform fee is €8.55. These inputs demonstrate the published formula; they are not a recommended retail price, promotion or shipping charge.
If the transaction uses another currency, calculate in that currency consistently. Do not mix a euro product cost with an unconverted local-currency settlement. Our break-even framework explains the contribution logic, but its assumptions need replacing with verified local figures.
Does VAT-inclusive commission cover all taxes and costs?
No. The September policy says the commission fee includes applicable taxes, including VAT. That statement concerns the platform fee. It is not a statement that all product VAT, registrations, accounting obligations or cross-border tax questions disappear.
Do not add tax to the published fee mechanically, or remove product VAT from revenue without checking the business's treatment. Ask the finance owner or tax adviser to establish the appropriate revenue and cost basis. Keep invoices and settlement reports with that decision so the model can be reproduced.
Likewise, the platform rate is not a complete acquisition or fulfilment budget. Put the brand's actual creator arrangements, advertising expenditure, product costs, shipping, packaging and unrecovered return costs into separate lines. A promotional platform rate cannot rescue an offer whose remaining costs consume the margin.
The UK fee guide is a separate market reference, not the tariff for an EU shop. Our UK and US commission guide is also deliberately limited to those markets. Keeping those boundaries clear prevents a convenient spreadsheet default becoming a false policy claim.
What happens to commission when an EU order is refunded?
The September EU policy says the full platform commission is refunded for an entirely returned order. For a partial refund, only the commission charged on the refunded items is refunded.
That does not mean every expense associated with the order is recovered. Model what the business actually retains or loses on fulfilment, handling, product condition and acquisition. For the platform charge itself, use the later adjustment on the statement rather than assuming the original deduction is the final result.
Our recommendation is to reconcile a delivered order, a full return and a partial return separately. Keep order identifiers, the charged rate, the fee base, the original deduction and any reversal. If those records do not tie, pause the affected pricing assumption and have the finance owner resolve it with Seller Support.
What should brands check before committing a country budget?
Use the ordinary-rate case as the commercial starting point. The introductory offer is then a temporary benefit, not the premise on which the channel must survive.
Z Media's recommended release checklist, dated 11 November 2026:
Save the local policy and active mission terms, with their dates.
Record the selling country, SKU category and rate used in the model.
Confirm new-seller eligibility and the actual mission completion date.
Price the continuing case after the offer expires.
Reconcile the commission base and deduction against settlement records.
Add actual creator, advertising, fulfilment and return assumptions separately.
Name the finance owner who can resolve a fee or tax discrepancy before scale.
This is our operating recommendation, not an official TikTok certification. Its purpose is to make a country decision auditable. If the rate, category or selling route remains uncertain, the next step is a specific policy check, not a confident margin forecast.
Z Media is an official TikTok Shop Partner. $100M+ GMV managed. 300+ brands scaled. Those are Z Media's published company claims, as displayed on our website and checked on 11 November 2026, not results promised for an EU launch. If you need a TikTok Shop agency to connect the commercial model with execution, start with a defined country and product scope.
Frequently asked questions
What is the standard TikTok Shop EU commission in 2026?
The EU policy dated 29 September 2026 states 9% on settled orders, inclusive of applicable taxes on that fee. Eligible category and new-seller reductions can change the effective rate. Check the exact product and account terms before pricing.
Is TikTok Shop commission 4% in Germany and France?
Only for qualifying new sellers during the conditional 60-calendar-day period described in the September EU policy. The standard rate is 9%, subject to eligible category or other reductions. Opening another shop does not automatically create new-seller eligibility.
Is the Netherlands new-seller rate 2%?
The September EU policy lists 2% for 90 calendar days for eligible new sellers in the Netherlands. TikTok must verify eligibility and the seller must complete the mission. Confirm the offer received in Seller Centre before using it in a forecast.
Can all beauty products use the 7% commission rate?
No. The published reduction concerns specified eligible categories, including Beauty & Personal Care Electronics. It is not a blanket rate for cosmetics. Check the exact category row and current account terms.
Does opening a Polish shop reset an existing EU seller's offer?
No. The September policy says the new-seller reduction is for sellers opening their first TikTok Shop store in the EU. It explicitly rejects eligibility simply from an established EU seller opening another shop in a newer market.
Is creator commission included in the platform fee?
Do not treat the published platform percentage as a complete cost stack. Model creator arrangements separately using the actual collaboration terms, alongside advertising, fulfilment and returns. This guide does not prescribe a creator commission benchmark.
Which EU commission formula should a brand use?
The September policy is later than the June guide and includes platform discounts in its formula. The pages differ, so use the later policy for planning and have the finance owner reconcile the result against actual statements and Seller Support's account-specific explanation.
