How we Delivered $57K in GMV for MyProtein's Vimto Launch in 30 Days
Z MEDIA drove $57K GMV for MyProtein's Vimto-flavoured pre-workout TikTok Shop launch, breaking into unexpected verticals beyond fitness.
Category
Health & Nutrition
Service
TikTok Shop Affiliates
Platform
TikTok
The Challenge
MyProtein needed to launch a new Vimto-flavoured pre-workout virally on TikTok, grow their TikTok Shop customer base beyond core fitness buyers, and do it with ultra-efficient spend through a creator-first strategy.
The challenge was breaking category norms. Pre-workout content lives in the fitness bubble. This launch needed to escape it.
The Strategy
Z MEDIA built a creator campaign that deliberately broke category conventions.
Creator mix
We partnered with fitness creators alongside unexpected voices from gaming, entertainment, and lifestyle. The combination created novelty and unlocked audiences that fitness-only campaigns would never reach.
Product positioning
The Vimto-flavoured pre-workout was positioned as a must-try flavour drop, not a supplement. Nostalgia, taste, and curiosity drove the hook rather than performance metrics.
Content strategy
Content showcased use cases beyond the gym: pre-game, mid-session, and daily routine integrations. This expanded the product’s perceived relevance and broadened the potential customer base.
Paid amplification
Top-performing organic creator content was Sparked and monitored daily. CPMs were tracked and optimised in real time to maintain efficiency throughout the campaign.
The Results
$57,000 in TikTok Shop GMV in 30 days
New customer segments unlocked across gaming, entertainment, and lifestyle
Vimto launch became a cultural talking point beyond the fitness category
THE RESULTS
